Recently, I had the chance to attend a concert featuring Steve Miller, Journey, and Def Leppard—three iconic bands that delivered five solid hours of non-stop hits. Thousands of us screamed the lyrics at insane decibel levels, creating an unforgettable experience.
Steve Miller’s “Abracadabra,” which he dedicated to Eminem after the rapper personally asked for permission to remake the song, had us all under its spell. Def Leppard’s “Pour Some Sugar on Me,” a track that pumped up our team in the locker room during high school sporting events in the 90s, still elevates my adrenaline like nothing else. Journey’s “Faithfully,” which Jonathan Cain dedicated to the sacrifices of our armed forces personnel, was a powerful, emotional moment that left us all in awe.
These iconic hits, spanning five decades, got me thinking about a recent webinar on creating “hit” data products. Just like these legendary bands, successful data products share some key characteristics that we can learn from:
Visibility and Promotion
Just like hit songs need to be promoted, your data products must be visible to users. Your audience needs to know your product exists. Promote it, build momentum, and encourage sharing among colleagues.
Value and Impact
Hit songs resonate because they connect with people, offering comfort during tough times and celebrating good ones. Similarly, effective data products provide insights that highlight successes and offer guidance during challenging periods. They should be timely and well-implemented to truly resonate with your organization.
Durability and Longevity
Despite the obstacles these bands have faced (like Def Leppard’s drummer losing his arm), their hits have endured for decades. Your data products should be just as resilient. Build maintainable pipelines with strong governance for quality, availability, and access control, ensuring your creations stand the test of time.
In conclusion, become the data superstar in your organization by creating data products that deliver timely value and stand the test of time. Are you building your data products for the long haul? infoVia can help you implement a strategy that works. infoVia – Your Information…Delivered
Request a free advisory consultation here: Contact – infoVia
Recent Comments